Jan 31, 2022
In General Discussion
In a cookie less world, where brands can no longer rely on third-party data to target and impact their advertising, what are the alternatives? Antonio fax number list Molina, CMO of Qualified , a leading data collection and engagement generation platform in Europe, argues that these movements "are pushing brands to focus on their users, listen to fax number list them, understand them and interact with them , so the way to do marketing will change positively. Brands will be closer to their audiences, offering them a fair value exchange and caring more about their needs”. Today presents the opportunity to create solid data collection strategies, relying on the fax number list most important asset that brands have: their customers , their main competitive advantage. In the near future, it will be about asking the user for their information, rather than inferring it based on their online behavior. Cookies aren't going fax number list away entirely, but companies' data collection strategies are maturing. And this is where zero-party and first-party data are gaining strategic importance for advertisers. The first party data, and especially the fax number list zero-party data, is the information that the user intentionally and proactively shares with a company . It does not infer data based on user behavior, rather the user provides this fax number list information explicitly and voluntarily. Making the most of these 2 types of data and implementing a consistent and innovative data strategy will be key for brands to optimize fax number list and increase their online presence. What is the apocalypse cookie? Are brands prepared? What are the alternatives? Download the eBook “ In a cookie less world, why is a data collection strategy essential? ” to have an answer to these questions, understand new concepts and strategies that will be increasingly common in fax number list marketing and learn how the big brands are already facing a cookie less future. "Many people are amazed at the success of electric cars, but they forget that Tesla is only 18 years old fax number list and began experimenting with laptop batteries to power its vehicles," says the CEO of Byte Dance.